I still found somewhere “What.. you make money from blogging?” or “Is it true that I can make money from my blog?”. I’ve seen a lot of personal blogs which some of them have high traffic and pagerank but no advertising or maybe just one advertisement. There are people who intentionally don’t want to monetize their blog because they are the real bloggers. They blog for fun or to express themselves and nothing else. But who would turn down a change to generate some revenue from something you love to do without so much effort. Some advertising companies will make offer to advertise in our blogs when they found out that our blog have many unique visitors per day but it might take a very long time for that offer to come. For those who don’t get the offer, some of them might never know that they can generate some cash by writing their blogs. What I’m going to do here is to explain some term in advertising that we should know and list some advertising services that can easily help you make money from blogging.

Important Terms You Should Know:

• Publishers – Blog owners that want to put ads in their blogs are called publishers because they are the one that publish the blog.
• Advertisers – Any party who want to advertise their products, website, blogs, etc. through advertising networks.
• Cost Per Click (CPC) – The cost paid by advertiser to ads networks for every click on their advertisement.
• Pay Per Click (PPC) – The amount paid to publishers for each click on an advertisement which varies depending on the ads value and ads networks.
• Cost Per 1000 Impression (CPM) – Cost paid by advertisers to ads networks for every 1000 impressions (mille) of their advertisement.
• Pay Per 1000 Impression (PPM) – Amount received by publishers for every 1000 impressions of an advertisement.
• Impression – Number of time an advertisement had been shown on a page.
• Click Through Ratio (CTR) – Impressions divided by the number of clicks over a set time period.
• Return On Investment (ROI) – The sales minus investment divided by the investment. Especially if you are both an advertiser and a publisher.
• Pageview – Number of pages viewed in a blog or website. One visitor who view three pages will generate 3 pageview at a time.
• Visits – Number of times anyone has viewed the site.
• Unique visitors – Visitors from different IP addresses that are important for advertising.

*In most cases, ads networks use CPC and CPM for amount to be paid to publishers instead of PPC or PPM.

List of Advertising Networks You Can Easily Use:

Google Adsense – Keyword based PPC text ads network that also offers image ads. The text ads displayed on a page depends on the keywords available on that page while publishers can customize the ads categories. Minimum payout to publishers is USD100 and available through Western Union Money Transfer up to USD2999 or via check for amount more than USD2999.

BidVertiser – Similar to Google Adsense but offers lower minimum payout which makes it a better option if you want to be paid fast. Minimum payout is USD10 to be paid via PayPal or USD50 via check.

AdBrite – Ad network that offer text and image ads similar to Adsense or in-line ads where some keywords in the blog post were turned to be temporary ads links. There is also option to have full page ads for returning visitors only.

Yahoo! Publisher Network – Yahoo!’s version of Adsense. Formerly Overture until Yahoo! took over the company

Microsoft AdCenter – Microsoft’s version of Adsense.

In-Contents Advertising:

Kontera – PPC in-content links where blog post keywords are changed to temporary ads links.

Text Links Advertising:

Text Link Ads – Shows ads links just like all other links in your blogs. This ads can also helps to increase your pagerank.

BackLinks.com – Similar to TLA where you can choose the link to be displayed in your blog.

Product Based PPC

WidgetBucks – Product based PPC ad network allowing you to advertise electronics, books, apparels, etc. via interactive widgets.

Video Advertising:

Captain Ad – Captain Ad places advertisements before embedded videos of any popular video sharing websites like YouTube, megavideo and so on. Captain Ad is paying for this ad format to webmasters a CPM of 1.00 USD. The integration is very easy as well.

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